Aligning IP With Your Business: Driving an IP Culture
The editorial team at the Global IP Exchange are sharing insights from 3 IP leaders across the globe to provide you with their top tips on IP, trademark and brand protection including their predictions for 2016 and tips to external providers.
Make sure to download your free copy of the eBook to learn;
- The challenges the Chief Intellectual Property Officer at Philips faced when aligning IP with business strategy
- The importance of putting IP culture at the heart of your business with the Head of Legal IPR, Atos
- How external providers can help IP leaders better align with the business and protect their rights
- What will have the biggest impact on the IP sector in 2016
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