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Strategies to Deal with the Black Art of Managing the IP Budget

Strategies to Deal with the Black Art of Managing the IP Budget

Watch this highly interactive panel discussion to hear Matt Dixon, Partner at HGF,
Seán Harte, Vice President, Senior Regional Counsel Intellectual Property of MasterCard, Jason Loh, Head of Strategic Planning Office and Head of Global IP Frontiers at Panasonic and Dorothee Von Cunow, Assistant General Counsel Patents at Philip Morris Products open up about whether it is possible to maximise value whilst reducing costs plus best practice in looking at historical spend, using software tools, consultants, renewals, filings and prosecution, plus much more!

Planning for the EU Patent and Unified Patent Court – How to Optimise your Strategy to Unknown Variables

Gain practical tips on the new Unitary Patent from Claudia Tapia, Director IPR Policy at Ericsson and Dr. Hugo Caro, Head of Intellectual Property Department, Grupo Ferrer Internacional. Speakers investigate how you tactically include the Unitary Patent into IP strategy, whether it’s best to opt in or out, validity challenges, litigation costs, NPEs and much more.

Compliance with the Nagoya Protocol on Handling Biological Diversity: Syngenta Interview

Watch this interview to learn from Michael Kock, Global Head IP, Syngenta AG as he shared advice on the issue of compliance with the Nagoya Protocol on Handling Biological Diversity. Michael discusses the governance models that need to be established and the processes and tools that can be used to ensure global compliance, as well as sharing his views on what lies ahead for the IP world in 2016. 

The Importance of Forging a Presence in China: Opportunities and Risk Management in One of the Fastest Growing Economies in the World

Benoit Misonne, Team Leader, Technical Experts' Team, IP Key, OHIM and He Jing, Attorney at Law, AnJie Law Firm discuss the opportunities and risks of doing business in China and offer tips on how to get ahead in the region.

Global Anti-Counterfeiting Strategy at Dolby and Husqvarna

Ben Guy, Director Brand Protection at Dolby and Lars Henriksson, General Counsel IP at Husqvarna present on the global strategies them employ to handle modern counterfeiting. In this presentation, speakers explain which national authorities to use, which networks to build along with many other key areas in the fight against counterfeiting.

How to Prove the Importance of IP to the Board: Interview with DSMs Global VP IP

Watch this insightful presentation to get tips from Dietmar Pressner, Global Vice President Intellectual Property at DSM as he shares advice on how to speak the same language, structure targets to reflect the company needs and the challenges he sees over the next 5 years.

Case Study: The Airbus Roadmap to Monetising via Licensing – How to Shift the Internal IP Mindset

Dr. Peter Westphal, Senior Manager, Strategy IP / Licensing at Airbus takes viewers through the Airbus Roadmarp to monetising IP. Topics covered include: investing for rewards within the Airbus IP team ; how to move from a protective IP mindset to a philosophy of innovation  and shifting the mindset to monetise and understand the needs of the customer.

Enforcement of Global Trademarks: Tips from Phillips

Jan de Visser, Senior Director, IP&S Manager Brand Protection, Philips shares his top 3 tips on global trademark enforcement, including enforcement in Asia and Africa, plus relationships with enforcement agencies. Jan also explains what he thinks will have an impact on the IP sector in 2016 and how external solutions providers should be supporting IP directors. 

Latest Developments in the Unified Patent Court and Unitary Patent

Hear Alexander Ramsay, Vice Chair Preparatory Committee, Unified Patent Court and Deputy Director for Intellectual Property & Transport, Ministry of Justice update delegates of the Global IP Exchange 2015 on the procedural rules of the unified patent court,  how you can make the best use of the courts and mitigate costs and more. Jérôme Debrulle, Chair, EPO Select Committee & Director of the Intellectual Property Office, Belgian Ministry of Economy also summarises the timeline for the draft rules for the Unitary Patent, and shares tips on how in-house attorneys should be preparing. 

Planning for the Unified Patent Court: What Can You do Now to Prepare for an Uncertain Future?

This critical presentation from Paul van Beukering, Chairman, Preparatory Committee of the Unified Patent Court Paul and Manager Intellectual Property Unit, Ministry of Economic Affairs and Dr Eskil Waage, Lawyer, International Legal Affairs, European Patent Office, bring you band up to date with what you should ne doing to prepare for the Unified Patent Court.

Brand Protection and Security Management

Phil Collins, Head of Security, Bernard Matthews explains the benefits of their holistic security management and brand protection concept, how he overcame challenges to implement this new way of working and the tolls and technologies they have utilised to fight attacks to the brand.
Google Interview: Licensing Strategy and the Benefits to Google

Google Interview: Licensing Strategy and the Benefits to Google

Watch this interview with Kurt Brasch, Transactions Strategy and Patent Licensing Manager at Google to hear tips on licensing strategy and to hear more about the Google-Cisco license negotiations. Kurt also shares his insights into what he thinks will be prominent on the IP agenda over the next few years.
Uncovering the True Value of Your Company’s IP: Valuation Techniques, Best Practice and Development

Uncovering the True Value of Your Company’s IP: Valuation Techniques, Best Practice and Development

Watch this presentation from the 2014 Global IP Exchange to hear from Dr Kai-Uwe Clauswitz, Senior IP Manager at Umicore as he investigates best practice when it comes to auditing and valuing your IP and offers practical tips on how a strong valuation system can be invaluable to your business.